NOVELTEA’s price is impacted by the following factors: 

  1. The cost of sourcing the highest quality loose leaf tea, botanicals, and spirits. 
  2. NOVELTEA is using loose leaf tea, carefully sourced from around the world, then cold-brewed for hours and balanced with bespoke high-quality spirits. 
  3. Years have gone into Research, Sourcing and Product Development and we are still today aiming for perfection from batch to batch. The alcohol duty that as an alcoholic drink NOVELTEA is not exempt of. 
  4. We are continuously reducing our global footprint and work as sustainable as possible. In particular as a start-up, that’s difficult but not impossible. 
  5. Our goal for 2020 is to not use any plastic in our packaging, reuse carton transport materials even more often than we already do and to give back to charitable sustainable projects.